A new advertisement for Apple’s long-awaited Beats Studio Buds features 23-time women’s Grand Slam winner Serena Williams and emphasizes the superior sound quality the truly wireless earbuds strive to provide.
The Beats Studio Buds come with up to 8 hours of listening time, Active Noise Cancellation (ANC), Transparency Mode, on-device controls, and a myriad of other features.
“But it’s not about any of that,” says Williams in the ad after briefly touching on the Buds Studio Buds feature offerings. “It’s the music.”
Williams goes on to talk about Black Magic by Kelly Rowland — a song with a deep, meaningful, and incredible message that the Beats Studio Pro manage to do justice to in terms of audio quality.
With Apple’s acquisition of the Beats by Dre brand, new products like the Beats Studio Buds feature a design language similar to Apple’s own audio offerings, like the AirPods Pro 2 (expected to hit shelves in 2022).
Apple launched the Beats Studio Buds in Canada on June 14, with the very first orders being shipped soon after. As of this writing, the Beats Studio Buds are available to purchase for $179.95 in Canada.