An earlier study issued by Kantar WorldPanel Comtech already suggested that Apple has had great sales in the past couple months, with its US market share going as high as 52.8% in October but dropping to 40.8% on average for the past three months. The latest comScore report seems to corroborate Kantar’s findings: Apple maintained its lead in the US as the top smartphone OEM with 40.6%, while Android remained the #1 smartphone platform with 52.2% for the three month period ending October.
According to comScore’s recent data, 149.2 million Americans own a smartphone (62.5% mobile market penetration) as of the end of October. This is up 0.5% compared to a month ago, when the market research company reported 62% market penetration.
Apple’s market share remained unchanged compared to data from a month prior, 40.6%, but Google’s Android platform gained 0.4% compared to September data. Samsung ranked as the #2 smartphone OEM with 25.4%, while Motorola grabbed the third position.
In terms of smartphone platforms, Apple still retains a strong second position with 40.6%, while Android remains the market leader with 52.2%. BlackBerry is the distant third major player with 3.6%, but it is losing ground, while Microsoft is only 0.5% away from taking over the struggling Canadian company in terms of market share.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
I actually find this a little hard to believe. The months before an iPhone release usually means lower sales as people defer purchases. The first month or two after a release means the deferred purchasers and upgraders flock to buy iPhones. A basically flat trend from the worst season to the best season has been questioning the methodology used by comscore.
And this is by OS not phone, it seems to me.