Following headlines of Apple hiring away a top exec from the fashion industry, today Donna Karan International has poached Hector Muelas, Apple’s creative director of worldwide marketing communications.
As the New York Business Journal reports (via AppleInsider), Muelas will fill the role of Donna Karan’s “chief image officer.” Muelas’ vision will allow for a 360-degree experience across all consumer touch points, brand messaging, digital universe, architecture, marketing, and more, DKNY chief executive officer Caroline Brown said in a statement.
Muelas, who was most recently in charge of leading the global brand marketing initiatives forApple Watch, will handle for Donna Karan all areas of brand image, marketing and creative services for Donna Karan International, as well as all digital platforms and e-commerce.
Those working in the media and advertising will be familiar with Muelas’ name, as he has a long history in the industry. He started at Canal+ as first assistant director back in 2000 and transitioned to Vice Media to become a director and producer five years later.
Muelas joined Apple in April 2013 as Group Creative Director, according to his LinkedIn profile, and ultimately took the Creative Director of Worldwide Marketing Communications position last January.
His transition to DKNY can be taken as the fashion industry’s “revenge” on Apple’s recent hirings. You may recall that Angela Ahrendts, Paul Deneve, and others have joined Apple to foster its fashion ambitions.