iPhone 6 Adoption Double That of iPhone 5s Last Year, Says Localytics

Just over a month ago, Apple launched two different iPhones: a 4.7-inch iPhone 6 and a 5.5-inch iPhone 6 Plus. As of today, Apple is on track to launch the new devices in 115 countries by the end of the year. But how about adoption in countries where it is already available? Localytics has the details.

This year’s dual launch has been successful, as the first weekend sales show, and the Localytics report corroborates that: the iPhone 6 has double the iPhone 5s’ market share at this time last year. The 4.7-inch iPhone 6 commands 6%, while the bigger iPhone 6 Plus has 1% market share a month after release, says the market research firm.

Iphone device share

As the Localytics data reveals, the iPhone 5s grabbed only 3% market share during the same period a year ago. If we compare it to the iPhone 6 market share, we find a significant increase.

An interesting finding of the report is that iPhone 6 Plus users are apparently more engaged than their iPhone 6 counterparts: the average session length for an app on the iPhone 6 Plus is 4.5 minutes, compared to 4 minutes on the iPhone 6, a difference of 13%.

Iphone engagement

Additionally, the iPhone 6 Plus has 12.9 app launches per month compared to 11.6 on the iPhone 6. This is a difference of 11%, and supports the notion that people who own large screen devices are engaging with apps more than their smaller screen counterparts.

Currently there are 10 different iPhones on the market, but the most popular is the iPhone 5s, which has attracted 27% of consumers as measured by Localytics between September 19 and October 13.