Apple’s Marc Newson Calls Automobile Industry His Design Pet-Peeve
Marc Newson officially joined Apple last September ahead of the Apple Watch announcement. Since then, we’ve seen a couple of interviews, but today, the Wall Street Journal published an extensive profile of the renowned industrial designer, touching on topics ranging from how his creative process starts to what annoys him the most.
As Newson reveals during the interview, the one thing he cannot live without is an A4-size notebook. But that needs to be hardcover and super generic. He also loves fountain pens, because “they get used to you. The nib changes. They develop an angle according to your movement,” he says, adding that this is why you should never lend your fountain pen to someone else.
Newson’s design pet peeve is the automotive industry. He believes that cars used to encapsulate “everything that was good about our progress.” Here is his comment:
My design pet-peeve is: the automotive industry. There were moments when cars somehow encapsulated everything that was good about progress. But right now we’re at the bottom of a trough.
Newson’s critical approach to the automotive industry comes at a time when rumours have surfaced about Apple possibly developing an electric car. His comment could be easily understood as ‘confirmation’ of the Apple car rumours, especially in light of earlier reports that emphasized his deep affection for cars.