Facebook has great plans for its Messenger app, aiming to leverage it as a powerful platform for business rather than just a messaging app.
The social networking giant has been making significant strides in improving its Messenger app to add more functionality, but its apparently far from done. As it turns out, Facebook wants its Messenger to be a platform for business, a simple one-stop-shop for everything.
Facebook director of platform partnerships Julien Codorniou spoke with Wired’s David Rowan and said that Facebook is just getting started when it comes to Messenger. Codorniou said:
“We are one percent finished, as we say at Facebook. One day, there will be companies built on Messenger, and we are at the beginning of that ecosystem.”
More specifically, Facebook envisions a future where retailers will communicate with their clients on Messenger rather than their own websites, consumers will book flights using Messenger rather than on the airline’s website, and so on.
According to Codorniou, Messenger would serve as the go-to app for people to search for establishments, share their location, make reservations, send payments, order merchandise, and a bunch of other tasks, in addition to simply chatting with Facebook friends.
In the interview, Codorniou said that the messaging app is at the “first baby steps in a series of a million steps,” further suggesting that Facebook has great ambitions for Messenger. It still remains to be seen whether Facebook will be able to achieve its ambitious goals, especially since there are other messaging apps on the market that are also looking to improve and add more functionality through constant updates.
Facebook currently has 1.4 billion users and Messenger has 700 million users, which is already a promising start if the messaging app is only one percent finished.