Netflix has made history today, becoming the first streaming service to join the Motion Picture Association of America (MPAA), the organization that “advocates on behalf of the film and television industry.”
Other producers of film and TV in the MPAA include Disney, Paramount, Sony, Fox, Warner Bros and Twentieth Century Fox. The association aims to protect members’ content on all screens, while also says it “supports innovative distribution models” for their worldwide audiences.
“On behalf of the MPAA and its member companies, I am delighted to welcome Netflix as a partner,” said MPAA Chairman and CEO Charles Rivkin, in a press release, adding “All of our members are committed to pushing the film and television industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will allow us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together.”
Netflix currently has 139 million paid memberships in over 190 countries. Back in November, Canadian memberships saw a price increase of up to 27% depending on plan.
“Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world,” said Ted Sarandos, Netflix Chief Content Officer, in a statement.
According to Deadline, Netflix joining the MPAA could help the streaming service fare better in emerging markets India and China, with the organization able to assist in anti-piracy measures, as one benefit.
“We look forward to supporting the association team and their important efforts,” said Sarandos.
Netflix original film Roma made history today as well, getting nominated for an Academy Award for Best Picture and nine other nominations.