Intent on cutting itself a nice healthy piece of the premium wireless earbuds pie, Chinese smartphone manufacturer OnePlus unveiled the OnePlus Buds Pro earlier today — reports TechCrunch.
The announcement came as part of a launch event for the budget-oriented OnePlus Nord 2.
The OnePlus Buds Pro come with 11mm dynamic drivers, Dolby Atmos support, and up to 10 hours of playback time (38 with a fully-charged case). Users will be able to get 10 hours of playback time with just 10 minutes of plugged-in charging, and the case will support wireless Qi charging.
The big ticket feature, however, is ‘adaptive noise cancellation’. The OnePlus Buds Pro will use three built-in microphones to filter out ambient sound up to 40 dBs. OnePlus claims that its system trumps traditional Active Noise Cancellation (ANC), which only provides filtering at set sound levels.
The OnePlus Buds Pro do bear a resemblance to Apple’s $329 CAD AirPods Pro, which the Chinese tech company has gotten in trouble for before, but are priced significantly lower. Their sticker price puts OnePlus’s offering more directly in competition with the recently launched Beats Studio Buds, Google’s Pixel Buds, and Samsung’s Galaxy Buds Pro.
The OnePlus Buds Pro are slated to launch in the U.S. and Canada on September 1, priced at $150 USD. Canadian pricing is not available at the time of this writing, but can be expected to be around $190 CAD. The earbuds will be available in black and white, although both variants sport black-colored metal stalks.