Samsung Explains How Hard it is to Build Galaxy Alpha’s Metal Frame

Last week, Samsung unveiled its supposed “iPhone 6 killer”, the Galaxy Alpha sporting metal sides with chamfered edges, which appears to be a direct copy of Apple’s iPhone 5/5s design. Now, BGR is reporting that the Korean company’s marketing team is already hard at work trying to explain how awesome the design of Galaxy Alpha is and “how incredibly hard it is” to create such a high-quality device.

Samsung galaxy alpha

Samsung has explained in detail how the metal frame of the Galaxy Alpha is carved, cut and painted, focusing on quality and iconic features, especially the device’s “signature curved corners” that buyers should really be aware of. Once the metal frame is finished, the “display is seamlessly connected to the frame’s shine edge”, apparently using a process similar to the design process of iPhone 5/5s.

“Here is something you already know, the Galaxy Alpha features a metal frame with curved corner,” Samsung starts its essay on the Galaxy Alpha’s build quality. “The Galaxy Alpha has redefined Samsung’s design aesthetics in many ways; and not surprisingly, it required advanced design techniques and compact construction.”

“The development and testing process can be very long and challenging in order to produce high-quality devices that meet the needs of consumers worldwide”. Nothing, however, is said about the plastic rear shell, which surely must somehow be added to the phone during manufacturing.”

Unsurprisingly, Samsung’s marketing post contains almost nine “metal” references, but none about the device’s rear plastic.