The latest stats from the American Consumer Satisfaction Index show Samsung beating out Apple in consumer satisfaction for smartphones by just 2 points, with a satisfaction score of 81. According to Engadget, even though it’s not a huge lead, it’s a pretty significant jump for Samsung from last year’s score of 76. Apple on the other hand, saw its score fall more than two points since last year.
“It’s always tough to read much into these numbers (was it the Galaxy S5 that helped, or just Android improvements?), but it’s still a decent win for Samsung. Don’t be surprised if Samsung ends up marketing the heck out of this during the Super Bowl”.
ACSI, which surveys 70,000 consumers every year, showed Apple leading Samsung by five points in 2013, but the two were neck and neck for much of the year. Also, J.D. Power’s satisfaction survey for 2014 ranked Apple as the leading smartphone brand for all major carriers, though Samsung wasn’t far behind either.
As to why Apple fell behind, the source believes it is likely that some shoppers might not have been happy with Apple’s move into the big-phone arena with the iPhone 6 and 6 Plus, especially those who were used to the smaller iPhone 5/5s devices. Meanwhile, Samsung released its most feature-rich entry yet with the Galaxy S5, complete with a water-resistant case and one of the best Android smartphone cameras in the market.