TechCrunch Editor Darrell Etherington Hired by Apple Canada
Looks like we have further confirmation that Canadian TechCrunch editor Darrell Etherington has left his post and started working for Apple. According to 9to5Mac’s Marc Gurman:
TechCrunch’s lead Apple reporter Darrell Etherington quietly stopped writing for the news site at the end of June, and we’ve learned that he left to take up a job in Apple’s PR office in Toronto, Canada.
It’s an interesting one because Etherington is just one of a few recent high profile media hires by the company, but this time in Canada.
We first learned of Etherington working for Apple when we read the following line in the recent Globe and Mail article about the former wanting WIND Mobile to stop selling refurbished models, from two days ago:
Darrell Etherington, a spokesman for Apple Canada, declined to comment on Tuesday.
We reached out to Etherington (as did Peter Nowak) shortly after on Twitter, but we haven’t heard back (as expected):
— Gary Ng (@gary_ng) August 5, 2015
Etherington was one of the rare journalists in Canada that had early review access to Apple products. His new role in PR will surely leverage his relationships with his former media contacts.
The University of Windsor graduate started working for TechCrunch back in 2012.