Twitter and the National Basketball Association (NBA) have today signed a multi-year partnership extension that includes additional NBA content for Twitter Spaces and more.
As part of the deal, the NBA will schedule 40 weekly Twitter Spaces throughout its monumental 75th Anniversary Season and beyond, and also continue to provide fans on the platform with game highlights, Twitter Moments, additional live content, and “live streams that are complementary to TNT’s game broadcasts.”
“As we continue to evolve our partnership with the NBA, we are thrilled to celebrate the #NBATwitter community by bringing expanded content to the timeline,” said Sarah Personette, Chief Customer Officer at Twitter, in an issued statement to iPhone in Canada.
“With the addition of NBA Twitter Spaces to go along with highlights and #NBATwitterLive, we’re able to deliver premium content to the NBA’s biggest fans, while giving brands more opportunities to align with one of the most exciting communities on Twitter.”
Twitter Spaces is the platform’s live, audio-only content medium to compete with the likes of Clubhouse and Facebook’s Live Audio Rooms. The feature allows Twitter accounts to host audio-only rooms that their followers can listen into and participate in.
The NBA’s 40 scheduled Twitter Spaces will include 75th Anniversary-themed iterations revolving around landmark league moments and marquee events like Christmas Day, NBA All-Star, and the NBA Finals. The Spaces will have NBA players, legends, and other personalities discussing on-court storylines and reflecting on the league’s storied 75-year history.
Turner Sports content is mainly US-only, but everything else will be available to Canadian fans also global audiences.
The hosted Spaces will also allow for sponsorship, giving brands new opportunities to connect and engage with fans of the league. With Twitter progressively rolling out recording for Twitter Spaces, you might even be able to catch the sessions well after they’ve taken place.
“We look forward to building on our innovations with Twitter by bringing live, interactive audio content to Twitter Spaces and driving NBA fans on Twitter to engage with NBA live game telecasts and direct-to-consumer offerings,” said Jennifer Chun, Senior Vice President and Head of Content Partnerships at the NBA.