Making a movie about Steve Jobs may bring you a few headlines, but that’s not enough to attract people to theatres: Danny Boyle’s film about Apple’s co-founder has had another “terrible” weekend, as earnings dropped more than 69% compared to the previous week.
As a result, Universal Pictures has pulled the movie from 2,072 theatres, more than any other movie, reports Cult of Mac.
October 30 and November 1 by the numbers (via Box Office Mojo): Steve Jobs was available in 2,493 theatres, but the weekend gross was only $2.69 million, which compares to the previous weekend’s (Oct. 23–25) $7.1 million.
After seeing this $62% drop, Universal Pictures pulled the Steve Jobs movie from the majority of theatres: According to Box Office Mojo, it was screened in only 421 theatres with an estimated weekend gross of $823,000 (down 69% compared to prior weekend).
To date, the movie has earned $16.68 million, which is hardly better than the earlier Jobs movie starring Ashton Kutcher.
By comparison, the new James Bond movie, Spectre, earned $73 million in its opening weekend.