Bell-owned Virgin Mobile launched Virgin TV back in July, offering live TV for its wireless and internet customers.

Virgin TV is available in Ontario and Quebec and offers live TV priced from $35/month, with options for monthly add-ons such as Crave, Starz and more, to go with a la carte channels.

Today, the Virgin TV iPhone and iPad app was updated with the ability to download shows for offline viewing, for “select subscription on-demand content.”

Downloading content for offline viewing means Virgin Mobile customers do not need to use their data to stream content, when Wi-Fi is not available.

Click here to download Virgin TV for iOS in the App Store.