Apple unveiled iPhone 7 in September, and now it’s Google’s turn to announce new smartphones, which have already leaked en masse.

The Pixel and Pixel XL are Google-branded hardware (which look similar to iPhones), in what appears to be Google’s attempt to sell their own Android-based phones, again.

The Google Pixel Event live stream can be seen below, and starts at 9am PDT/12pm EDT in San Francisco:

Google is also expected to announce two smartphones, a Daydream VR headset, home-related announcements and more.