Apple Store Down Ahead of iPhone 7, Apple Watch Series 2 Pre-Orders


Yep, we’re approaching that time folks—iPhone 7 and iPhone 7 Plus pre-orders tonight at midnight pacific standard time, and a convenient 3AM wake up for those in the eastern time zone.

Tonight will also see pre-orders kick off for Apple Watch Series 2 as well.

Apple store down iphone 7

As we previously stated, the best way to pre-order your iPhone 7, iPhone 7 Plus or Apple Watch Series 2 is to use the Apple Store iOS app. It normally goes online much faster than the Apple Store on the web.

Tonight, keep an eye for Reserve & Pickup within the app, like last year for the iPhone 6s. This option allows users to reserve an iPhone to pick up in-store, then decide whether they wan an unlocked device or one on contract, with payment settled at stores.

Bell will start iPhone 7 pre-orders at 12:01AM PDT/3:01AM EDT (TELUS should follow shortly), while Rogers will start at 3AM PDT/6AM EDT.

Also, if you don’t want to go through the typically sluggish carrier waiting list, try reserving your iPhone 7 from places like Best Best, Wireless Wave, Costco, London Drugs, The Mobile Shop within Real Canadian Superstore, Tbooth Wireless, Walmart, Target (err, ignore that), The Source, Staples, etc.

See you at midnight PDT, folks! Just over five hours to go…


  • mrideas

    I’m strangely excited to order a 7+…didn’t upgrade last year to the 6s+ As I didn’t see much of an upgrade. This year though different story! The camera alone is exciting and the water resistance is an added bonus!

  • David

    Yup I’ll be in for two 7+ and 2 series 2 watches

  • Cornfed710

    I’ll be taking a 3am break at work ????

  • Cornfed710

    Definitely a nice upgrade from the 6, the RAM alone is worth it 🙂 Enjoy ?????

  • Dean Aronson

    1:09 and Apple Store website still down in Edmonton

  • Salinger

    Wow, got through surprisingly easily and quickly. Ordered and will pick up lunch time at the Eaton centre (Toronto) on Sept 16! ….back to bed!

  • Dean Aronson

    Finally got in at 12:10 am. Ordered 128GB Jet Black 7.
    Delivers OCT6-13!

  • FerrariF1

    The jet black said unavailable for pickup at Yorkdale. I ordered 256gb with a deliver date of Sept 27 to Oct 4 🙁 so upset

  • Shawn Zeek Clarke

    No carrier option via the Apple Store App just unlocked?

  • PC

    iPhone 7 Plus 128GB Jet Black Delivers 5 Oct – 12 Oct

  • ddsmak

    Ordered the 7! I usually use the app to order it but this year was faster using my computer. ????

  • Shawn Zeek Clarke

    Confirmed with specialist – there is no carrier option via the Apple Store App or Online Store. They also said that at launch on the 16th there will only be unlocked options in store, no carrier renewals etc… I’m not sure I believe that 2nd part.

  • David

    Ordered 2 7+ 256 jet black, delivery October 1-5. Seems no stores have 7+ in jet black

  • Zamrod

    I got a 256 GB Jet Black 7 plus but delivery Oct 5-12. Which sucks. I really considered getting any other color as pretty much every other one delivered in September.

  • Solania Aurae

    Same delivery range as well; though 128GB. I can wait though, I waited almost a month last year for the 6P, I’ll live. :3

  • Matt

    Got an iPhone 7 Plus 128GB Black ordered for in store pickup! No hassle using the app and paid for it with Apple Pay. I got my confirmation e-mail at 3:02am!

  • Jay

    meh… its a water resistant 6+…
    they have a better camera every year, nothing to loose your shit about