Apple has developed a unique customer service experience for those customers who plan to purchase the 18-karat gold Apple Watch Edition. Given that the device is a luxury item and the majority of customers will not be coughing up the cash for the 18-karat gold smartwatch, the company will provide the customer with a “personalized journey” when purchasing the device.
Anyone interested in the Apple Watch Edition will not have to wait when they enter the store. The customer will be given priority access to a dedicated Expert, who will spend up to an hour setting up and helping you configure the device. The retail employee will also help you pick a band alongside any other accessories that may be of interest.
Here is a list of benefits that Apple Watch Edition customers will receive:
– Private Appointments: Customers will have a dedicated retail employee to help them personalize their device in a private try-on area.
– Special Station and Chairs: Apple will have a special try-on station for the device, including comfortable chairs for you to sit on while you’re making the decision.
– Virtual Personal Setup: Apple will allow customers to video conference a retail employee to learn more about the watch.
– Deliver-to-Store: Since the gold Apple Watch will not be available in all Apple Stores, customers who are interested in purchasing the device have the option of ordering the device online and having it shipped to a retail store location of their choice for try-on and purchase.
– No Waiting in Line: Customers who are looking to purchase an Apple Watch Edition will be given priority access to an Apple Store Expert over those looking to buy the regular Apple Watch or the Sport model.
During the try-on period of your private appointment with an Apple Expert you will only be able to try on two distinct models at a time. The company is doing this to reduce the risk of theft. Apple Watch Edition buyers will also receive two year 24/7 technical support over the phone (increased to three years with AppleCare+).
According to a report from MacRumors, Apple will not be selling the Apple Watch to walk-in customers at launch. Those who want an Apple Watch will have to reserve the device online.
The leaked documents from Apple reveal that customers who simply walk-in to the store will be given the option to try on the watch. Then, the retail employee will simply direct them to place an order for the device online or using the Apple Store app. The company seems to be making this move due to limited supply and the restriction should be removed after the initial launch phase.
The Apple Watch will be available for pre-order starting April 10. The company will transform its stores overnight in nine countries and equip them with hands-on tables specially designed for the Apple Watch so that customers can test the new product before ordering it. The Apple Watch will hit store shelves on April 24.