It’s no surprise that in the tech world one company will always try to come up with inventive ads to try and sell their products and degrade others. In past weeks we have seen Microsoft and Nokia come up with tons of commercials comparing their products to Apple and Samsung products.
In the latest ad, Amazon attempts to show that their new Kindle Fire HDX 8.9 has a better display, is lighter, and costs less than the iPad Air. The new ad looks to mock Apple’s Jony Ive by having a person with a British accent talk about the iPad’s features, and using descriptive words such as “magical,” just like Ive is famous for doing in every product video. The person describing the features of the Kindle Fire HDX 8.9 has an American voice. We don’t know for sure if the ad intends to mock Jony Ive.
In the spirit of the holidays, tech companies around the world will try their hardest to persuade consumers to buy their products even if it means mocking another company and people at that company.