Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting


Following Apple’s first quarter earnings, Apple executives hosted a Town Hall meeting with Apple employees to answer questions and to gives them a look into the company’s future plans.

9to5Mac has shared some highlights of what was covered at the event. Wile much of what was said was retaining to information that was shared during the earnings call, there are a few details worth noting.

When it comes to the iPhone, Cook said the device is the “greatest business of the future” with growth potential in key emerging markets like India and China. He said Apple does not need to launch a less expensive device with pared-down features to entice buyers in these markets, as research suggests people will spend more for a better experience.

These comments relate directly to the upcoming “iPhone 5se,” which some rumours have suggested will be positioned as a less powerful, lower-end device.

On the Apple TV and tvOS, Cook said the two products point towards a “bright” future for Apple, but he didn’t mention how Apple might expand its presence in the living room going forward. The most recent TV-related rumours suggest Apple is exploring the possibility of original content, following in the footsteps of Netflix and Amazon.

During the meeting, Cook also reported expressed excitement over future products coming from the company’s software, hardware, and services devisions. He also teased hardware products coming in the future, perhaps hinting the company’s work on the Apple Car or its exploration of virtual reality.

The last bit of interesting information was on Apple Campus 2, the company’s second “spaceship” campus that’s under development in Cupertino. Construction appears to be on track to be finished at the end of 2016, as Cook says the first employees will move into the campus by the end of January 2017. He also said the new underground auditorium will allow Apple to hold events on its grounds instead of at venues in San Francisco and other parts of the Bay Area.

The meeting also included information about the upcoming time-off benefits for Apple employees, iPad sales, new solutions for retaining employee talent, and information about Apple’s supply chain.

A software engineer with a passion for creation and innovation using technology. To learn more about me, check out my personal website, which contains links to my projects. Email: nick@iphoneincanada.ca