Interest in Apple Watch Lower than iPod: Analyst


Pacific Crest analyst Andy Hargreaves appears to be confident that Apple will meet his Apple Watch sales forecast of 11 million units by September 2015. But after comparing Apple Watch Google search volumes with those for the iPad and iPod, he fears that consumer interest in the device is vanishing. Actually, if you look at the chart, which was obtained by Business Insider, you can see that interest in the Apple Watch is even below an officially “dead” product, the iPod.

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Commenting on the Apple Watch, Hargreaves said, “Our F2016 estimate could be at risk unless new compelling functionality is created. After strong initial demand, follow-on interest in Apple Watch appears mediocre. Our checks at suppliers suggest this may have driven a modest reduction in component order volume through September. While we expect Apple to meet our F2015 estimate of 11 million, we see growing risk to our F2016 estimate of 24 million.” (via The StreetInsider)

The Apple Watch was announced with great fanfare back in September 2014, but the highly anticipated device did not launch until many months later, in April 2015. The initial demand was strong, with the initial supply selling out quickly, and the company had been struggling to meet demand – users complained about long delivery estimates when ordering the device online.

By the end of this week, however, this will have changed: Apple has announced that it will equip its stores with select Apple Watch models, and is already preparing to launch the device in another wave of countries.

While the Google Trend numbers are disappointing, the 11 million units forecast by September 2015 would mean that even its first–generation device would perform well. The analyst, however, doesn’t appear to be confident that Apple would be able to sell 24 million units in fiscal 2016.


  • Geoffrey Spencer

    I stopped listening to these so-called analysts a long time ago. Not everyone is going to get the Apple Watch. I know of some people who were interested but did not like the fact the Apple Watch did not have cellular service and lacked GPS capabilities. The new Watch OS 2 will help but Apple finally needs to tell the cellular companies that Sim cards are dead. I read that Steve Jobs wanted to get rid of them a long time ago. They are too big for the Apple Watch and the telecoms are charging too much and they want to charge for each device you own. Ridiculous. iPhone’s Hotspot is not good enough because you still need to keep the iPhone with you. I may want to leave the house without the iPhone and take only the Apple Watch. Why do telecoms charge you monthly for each device you own? To feed their greed and their shareholders’ greed and nothing else.

  • Tim

    The apple watch barely makes it through a day – without a cellular radio. This has nothing to do with the size of SIM cards.

  • Geoffrey Spencer

    My Apple Watch at the end of the day has about 50 to 60% power left. I use it for notifications, fitness, phone calls, Siri, music, quick glance banking and Stocard. No Apple Pay yet in Canada. It last longer than people expect because Apple played it down.

    SIM cards are too big for Apple Watch. Time for them for finally die.

    Obviously you are not talking to people like I am and you are also not reading the blogs and articles. People want cellular and GPS on the Apple Watch. I want them too. Go for run and leave the iPhone at home. Running out to the grocery store? All I need is the Apple Watch. However, I do NOT want to pay those greedy telecoms more to have my Apple Watch on cellular.

  • Jake

    Yeah, I have 50% left usually on my battery after a full day of work and fitness… a full day is no problem it seems

  • Anthony

    My Apple Watch easily gets through a day with usually 45-50% left. That’s after a workout with music playing and quite a bit of use throughout the day.