Apple TV Competitor Amazon FireTV Launches for $99

Amazon FireTV

As the Amazon invite has already suggested, the online retail giant has just reignited competition in the living room by launching its own video streaming device: the Amazon fireTV. The device aims to compete with established players such as Roku, Apple TV, and Google Chromecast (via The Verge).

The Amazon FireTV measures 4.5″ x 4.5″ x 0.7″ (115 mm x 115 mm x 17.5 mm), and has a Qualcomm Krait 300, quad-core to 1.7 Ghz under the hood, 8 GB of internal storage, and 2 GB LPDDR2 RAM @ 533 MHZ.

The quad-core processor and 2 GB of RAM inside the Amazon fireTV aim for a great user experience, with Amazon claiming that it’s three times faster than the set-top-boxes from Roku and Apple. It supports 1080 p, and Dolby Digital Surround out via HDMI or optical. It looks like a set-top-box with a remote that supports voice search “that actually works”, said Larsen.

Amazon FireTV gaming

But what’s more important is that it has a “ton of content”, Amazon’s Peter Larsen highlighted. Hulu, Netflix, YouTube, Vimeo,, and the NBA will be available on FireTV.

In line with previous rumours, the fireTV will also double as a gaming console, launching with games such as Minecraft. The company also announced the Amazon Fire Game Controller, sold separately for $39.99, and comes with 1,000 Amazon coins to buy games. The online retail giant promises thousands of titles by May, with the average price of a games said to be $1.85.

Also, besides the above, the Amazon fireTV comes with second-screen integration: it supports Amazon’s X-Ray feature for movies and TV, and users can view that information on their tablet while watching the movie on TV.

The Amazon FireTV costs $99 and it is available today in the US. Of course, no love for Canada–yet.

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