Beats Now Officially Part of the Apple Family
With the Beats acquisition officially finalized — as confirmed to TechCrunch —, Apple has updated its website with a new page that welcomes Beats Music and Beats Electronics to the “Apple Family”.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
The page contains a link to the BeatsbyDre website, which informs its visitors about the important changes that took place recently: “starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple.” This also means that customers can only purchase Bears products online via the Apple Online Store.
In addition, Bloomberg reported today that Vivendi sold its 13% stake in Beats Electronics for $404 million. This was held by the company’s Universal Music Group.