More than a Million Apple Watches Sold in China, Study Claims

Apple has sold more than a million Apple Watch units in China, according to data analysis firm Talking Data, as first reported by Business Insider. The company monitors a platform used by 80,000 mobile apps, which includes China’s popular chat app WeChat. The app has more than a billion registered users and 549 million monthly active users.


While the company is silent on Apple Watch sales numbers, during the earnings call in July Tim Cook did shed some light on how well the new device is performing: He said Apple Watch sales “exceeded expectations”, despite supply being unable to meet demand. “We felt great about how we did”, he added.

In terms of worldwide sales, well, we can only rely on estimates published by market research firms. First it was Strategy Analytics, which put the Apple Watch sales at 4.2 million and ranked Apple as the No. 1 wearables manufacturer. IDC, on the other hand, took a more skeptical approach, saying that the company had sold “only” 3.6 million units and ranking Fitbit as the market leader in wearables with 4.4 million units.

However, if we look at the broader picture, the market research firms seem to agree that Apple topped all smart wearable manufacturers with the Apple Watch, despite its late launch into the market. Now that Google Wear watches are compatible with the iPhone, it remains to be seen how the Apple Watch will perform compared to the cheaper Android variants.