Apple TV+ Premieres Trailer for Magic Johnson Docuseries ‘They Call Me Magic’

Apple TV+ on Saturday released the official trailer for They Call Me Magic, a four-part documentary series based on the life and career of NBA Legend Earvin ‘Magic’ Johnson.

“‘They Call Me Magic’ offers a rare glimpse into the incredible real-life story of Johnson, who left his mark on history through his work — both on and off the court — and continues to impact our culture today,” said Apple.

Check out the full trailer for the docuseries below:

YouTube video

All four parts of the docuseries will premiere globally on Friday, April 22, on Apple TV+.

The series documents Magic Johnson’s life journey, from his humble beginnings in Lansing, Michigan, to a five-time NBA champion as part of the Los Angeles Lakers. The project also delves into Johnson’s contributions to HIV awareness and his journey from NBA All-Star to a community activist and successful entrepreneur.

The series includes intimate, never-before-seen interviews with the NBA All-Star, his family, and an all-star lineup that includes Cookie Johnson, EJ Johnson, Larry Bird, LL Cool J, Snoop Dogg, Samuel L. Jackson, Michael Jordan, Shaquille O’Neil, former U.S. President Barack Obama, Fred Stabley Jr., Dwayne Wade, Jerry West, Michael Wilbon, and more.

Apple acquired the rights to the then-untitled series in November of last yearThey Call Me Magic is directed by Rick Famuyiwa (Dope), with editor Dirk Westervelt (Ford v. Ferrari), and cinematographer Rachel Morrison (Black Panther). The documentary is produced by XTR and New Slate Ventures, in association with H.Wood Media and Delirio Films.

They Call Me Magic joins the likes of several critically acclaimed and award-winning documentaries on Apple TV+, including Emmy Award winner Boys State, Todd Haynes’s critically acclaimed documentary The Velvet Underground, the global hit documentary Billie Eilish: The World’s A Little Blurry, and more.

“Since the debut of Apple TV+ just over two years ago, Apple’s series and films have earned more than 213 awards and over 950 nominations,” said Apple.

The docuseries is part of Apple’s steady pivot towards sports content. Apple announced earlier this week that it had struck a deal with Major League Baseball (MLB) to stream Friday Night Baseball on Apple TV+, and the tech giant is reportedly also seeking a multibillion-dollar content deal with the NBA.

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