The Toronto International Film Festival (TIFF) has announced Rogers as the Presenting Sponsor of its 49th edition and the TIFF People’s Choice Awards.
The partnership begins with a VIP event at the Four Seasons Hotel in Yorkville on September 3, ahead of the annual film festival that runs from September 5-15 of this year. Rogers customers will be able to access VIP experiences as well.
“Rogers and TIFF share more than deep roots in our home city – we share a commitment to building a rich legacy in Canadian culture and entertainment, which we’re thrilled to celebrate as we welcome Rogers as the first-ever Presenting Sponsor of this year’s Festival,” said Cameron Bailey, CEO, TIFF, in a statement.
“TIFF is one of the best film festivals in the world and we’re proud to support it and connect more Canadians to the best content and best experiences,” said Terrie Tweddle, Chief Brand and Communications Officer, at Rogers.
Last August, Bell announced it was parting ways as a lead sponsor for TIFF, after 28 years.
The Rogers TIFF deal is just for one year for the festival and does not include year-round activities, which Bell has previously supported, according to The Canadian Press.
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