Apple to Launch New Product on February 19, Teases Tim Cook

Apple is set to launch a new product next Wednesday, teased Apple CEO Tim Cook today.
“Get ready to meet the newest member of the family. Wednesday, February 19,” said Cook. Attached on X was a GIF with a shiny Apple logo.
Get ready to meet the newest member of the family.
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu
— Tim Cook (@tim_cook) February 13, 2025
It’s no surprise that Bloomberg’s Mark Gurman has been saying the new iPhone SE is imminent and this sounds like what’s coming. The next iPhone SE is said to have Face ID finally, USB-C, a 6.1-inch OLED display and also powered by Apple’s A18 chip.
Apple is also rumoured to launch a new M4 MacBook Air, plus a refreshed iPad and iPad Air. The image Cook teased looks like an AirTag, with rumours of an update coming for that as well.
It’s rare to see Apple pre-announce a launch date for an upcoming product, but it looks like they are getting ahead of leaks right now and setting expectations. Is it time to prep your wallet for what’s coming next Wednesday? What do you think will be announced?
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Looks like an AirTag!
Apple logo looking mighty chrome-like, very shiny.