Apple’s New Beats 360 Headphones Launch in Canada for Nearly $500

Beats has launched the Beats 360 in Canada, bringing its latest over-ear headphones to Apple Stores and the Beats website for $479.95 CAD. They have yet to appear on Amazon.ca.

The new headphones come in Black, Cloud, Pink and Sky, with matching Performance Knit cushions. Beats is calling them its most advanced noise-cancelling over-ears yet, with Active Noise Cancellation and Transparency mode for letting outside sound back in when you need it.

Battery life is rated at up to 32 hours with ANC and Personalized Spatial Audio turned on. Fast Fuel is also included, giving you hours of listening from a five-minute charge.

Inside each earcup is a custom dual-magnet dynamic driver and a proprietary Beats chip, with Class 1 Bluetooth 5.3 handling the wireless connection. Calls use nine microphones along with an AI-trained beam-forming system designed to focus on your voice while cutting down wind and background noise.

Beats has also added IPX4 sweat and water resistance, which isn’t something you see on every pair of over-ear headphones. The ear and headband cushions can be swapped out too, either to freshen them up over time or change the look.

iPhone users get one-touch pairing, Automatic Switching between Apple devices, Hey Siri and Find My, with the latter requiring iOS 27 or later. Android users aren’t left out, with support for Fast Pair, Audio switch, Find Hub and voice assistant access through the Beats app.

Apple launched the Beats Studio Pro in Canada for $469.95 back in 2023, then followed with products including the Powerbeats Pro 2 and Powerbeats Fit. At $479.95 CAD, the Beats 360 lands firmly in premium headphone territory and comes in slightly above the original Canadian launch price of the Studio Pro.

New Apple Music subscribers also get a three-month trial with the headphones. An optional Extra Cushion Kit is available for $14.99 CAD if you want a spare set or a different look.

The Beats 360 are available now in Canada with free delivery from Beats and pickup at Apple Stores. Are you going to get a pair? $500+ after tax is a heavy sell.