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Nextdoor App Announces New Product Strategy and Features

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Nextdoor, a social network designed to connect people, businesses, and public services in the same neighbourhood, on Tuesday announced a new product strategy devised around building an “active valued community,” along with a slew of new features and improvements for its mobile app.

Nextdoor allows users to connect with the people that live around them and public services and businesses that operate in their vicinity to exchange information, goods, services, and more.

To move in this new direction, Nextdoor is currently testing and systematically rolling out several new features and updates to the platform, including:

  • New welcome features for new neighbours — Existing neighbours will be notified when someone new has joined their Nextdoor neighbourhood, and they can greet new neighbours with virtual gifts.
  • Revamped neighbour profiles — The new profile design and onboarding flow encourage you to introduce yourself with options to add a short bio, chosen pronouns, and upload a photo to put a face to your name.
  • Connect to deepen real-world relationships — Connections are a new way to find and keep up with the neighbours you know and care about. When you connect with another neighbour, you will both see each other’s posts, comments, and reactions highlighted in your feed and have the ability to @mention them in your posts and comments.
  • A streamlined layout and navigation — The layout of Nextdoor is being redesigned to focus on the features that neighbours use most for a simpler and faster way to get things done.
  • A more relevant feed — Nextdoor is adding to the experience of the main feed so you can join the conversation in more neighbourhoods that matter to you, and be sure not to miss content from your Connections on Nextdoor.

The development of Nextdoor’s new product strategy was informed by neighbourhood insights collected by the platform and helmed by former LinkedIn exec Kiran Prasad.

“Nextdoor’s vision is to inspire active neighbours and organizations to continuously exchange value, utility, and community for all,” said Kiran Prasad, Head of Product at Nextdoor.

“By focusing our product strategy around building an active valued community, we can help create a vibrant, welcoming neighbourhood both online and offline.”

The new features, layout, and feed are currently being tested in select markets and will start rolling out globally in the coming months.

According to Nextdoor, the platform is used by more than 285,000 neighbourhoods across the globe and is available in the United States, Canada, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, and Australia, with more to come.

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