Apple TV Adds First Branded Content Channel: Red Bull TV

Apple has expanded its set-top-box content, adding another Free channel: Red Bull TV, a digital-action sports and entertainment network, reports Variety (via MacRumors).

Red Bull TV isn’t a new experience for iOS users, as it already has an iOS app available in the App Store. A good thing: it doesn’t have ads, except the ever-present Red Bull branding, but it provides a curated playlist, on-demand HD programming and plans for a wide variety of content for 2014.

In 2014, live programming on Red Bull TV will expand to include coverage of third-party events on the World Snowboard Tour, including the Burton European and U.S. Open. The lineup also will include Red Bull-produced events such as Red Bull Rampage, featuring free-ride mountain bikers racing on a near-vertical sandstone ridge near Virgin, Utah.

Apple’s set-top-box is slowly but steadily gaining more and more content, but there is still no news about a possible product refresh.