After a full calendar year as Apple CEO, Tim Cook invited company employees to the De Anza 3 auditorium at the Cupertino Campus to talk about Apple’s latest earnings, competition and future.
Those present at the meeting say Cook seemed unfazed by the recent drop in share price despite Apple’s record holiday quarter sales saying, “We just had the best quarter of any technology company ever”, expressing appreciation for the whole team for making this happen.
Tim Cook underscored why it is better to work for Apple than other companies, and also emphasised that Apple’s focus is making new products that consumers love, not share price.
“The only companies that report better quarters pump oil.” “I do not know about you all, but I do not want to work for those companies,” Cook reportedly said.
Besides extending Apple’s EPP (Employee Purchase Plan) to unlocked iPhones this year, Cook also made comments on the company’s controversial supply chain, stating that Apple wants its partners to be just as ethical as they are. Also, he revealed that Apple is bringing Mac manufacturing back to the US by the end of the year, because of supply shortage.
During the meeting, Cook also discussed Apple’s retail group, saying that the company is working hard to focus on rapidly improving happiness among employees, which dropped considerably during the John Browett-run period, and underscored that they didn’t find the new head of retail. Yet…
Of course Tim Cook had a few thoughts to share about the competition with Google, and mentioned a few key stats which all demonstrated the iOS supremacy over Android. He noted that Android market share is due to its range of devices and low pricing, while the iPhone and iPad are about experience, top hardware and software quality, and actual usage.
As a closing thought: according to Cook, if Apple’s divisions were individual companies they would make the Fortune 100 list. If the iPhone division was stripped out of the company, it would be a more successful corporation than Microsoft in its entirety.