Rogers has announced it has partnered with streaming music service Spotify to offer the latter to Fido customers, in the form of a free 24-month premium subscription.
“We know our customers love to stream music and Spotify is the obvious choice for us,” said Raj Doshi, who’s the top dog at Fido.
Interestingly, the press release refers to Raj Doshi, the Rogers VP of product and hardware management of their wireless division as “the top dog at Fido”—this seems more casual that normal, possibly hinting at the company’s upcoming rebrand of the latter.
There’s no word on what will be required for Fido customers to get the free 2-year Spotify Premium plan, but our guess it will come with new contracts signed when the carrier’s rebrand launches in April, expected to target a younger demographic (which will also end the FIDOdollars program and offer new plans).
Update: According to journalist Peter Nowak, Spotify streaming will use your Fido data plan–which means more data burned (and overages):
Fido announces deal with Spotify but contrary to reports, I'm told it WILL count against data caps http://t.co/Mssp848P5E
— Peter Nowak (@peternowak) March 30, 2015
Update 2, 11:00PM PDT: A Rogers spokesperson told us the following via email “We don’t offer zero rated plans, and we’ll be sharing more details will be released on how and when Fido customers can get Spotify Premium.” In other words, Spotify on Fido will use your data plan.
Sweden-based Spotify has a music library of over 30 million songs and is available in 58 markets worldwide, with over 60 million active users. The service officially launched last September in Canada.