News

iPhone Games: Plane Rush + Giveaway

Addictive, simple and fun. These are the words used to describe game play from the iOS game Plane Rush. Plane Rush features original sound and music wrapped up in simple and fun game play. The goal of Plane Rush is to ensure the survival of the plane by avoiding various obstacles such as the cave...

Apple Second Largest Purchaser of Mobile MEMS Sensors in 2010

With Apple's recent record Q2 2011 earnings call that resulted in their war chest of cash growing to $66 billion dollars, it's no surprise this is thanks to the surge of iOS device sales. According to IHS iSuppli, Apple surpassed Nintendo to rank second only to Samsung in the purchase of microelectromechanical system (MEMS) sensors...

How Apple ‘Magically’ Deals with PR Nightmares

Jason Snell, via Macworld: Apple’s philosophy, then, is not to release a vague statement and then stall while the company figures things out. Instead, the company prefers to remain silent until it can offer a thorough explanation and announce a solution. In both cases, the company also used its response to rope in its competitors,...

OS X Lion Beta Reveals MobileMe Will Revamp to “Castle”

In the latest beta build of OS X Lion, evidence has been discovered to hint that the next generation of MobileMe will be renamed to "Castle". According to French site Consomac, strings reveal the following: Click OK to open System Preferences and complete your upgrade from MobilMe to Castle Apple has already purchased the domain...

Apple’s Phil Schiller Says White iPhone 4 Is Not Thicker

Hours after the white iPhone 4 was released, savvy users immediately noticed that the new white device was slightly thicker than its black colored counterpart. Today, in an unusual move, Apple VP of Worldwide Marketing Phil Schiller challenged the observation in a direct message via Twitter to Ernesto Barron. Schiller insisted that the white model...

The Anatomy of Mobile Failure: RIM, Nokia, Microsoft

Galen Gruman on the failure of mobile products from RIM, Microsoft, and Nokia: RIM particularly played up its cozy relationship with security- and control-minded CIOs who would never let such toys into the enterprise. Nokia and Microsoft had the same paternalistic, insular point of view. (Dell’s story is more like that of the OEMs—I’ll get...

White iPhone 4 is 0.2mm Thicker Than Black Version

The white iPhone 4 officially hit Apple.ca early this morning. Yesterday we heard from Apple executives explaining why the white iPhone 4 was delayed. With the release of the white iPhone 4, it appears this model is 0.2 millimetres thicker than the black version. A MacRumors forum member noticed his phone wasn't fitting properly into...

Apple Designing a Fitness Centre App for the iPhone

We have Game Center for iOS, which is an online leaderboard for games and such. Now, imagine if there was something similar but for fitness? The latest patent filed by Apple indicates a new 'fitness centre' app is coming soon for the iPhone, according to Patently Apple: Apple's patent describes the possibility that the iPhone...

South Park Season Premiere Debuts the ‘HumancentiPad’ by Apple

The 15th season premiere of South Park parodies Apple and touches on a few recent issues in particular the iOS location tracking issue. Other Apple themes they mock include agreeing to iTunes terms and conditions (and not reading them) and the Genius Bar at Apple Retail Stores. Episode synopsis: Kyle is intimately involved in the...

Apple Retail Has Prepped for the White iPhone 4: Are You Buying One? [Video]

The coveted white iPhone 4 is being released tomorrow according to Apple (here's why it was delayed). Our sources have confirmed Apple retail stores have already started prepping locations for tomorrow's launch, and that locations could have up to 500 units ready to go. Here's a video of the Sherway Gardens Apple Store being prepped...