Apple Expects Strong MacBook Pro Shipments, Places ‘Aggressive’ Orders: Report

Despite the controversy stemming from incredibly high price tags and lack of connectivity ports on the new 2016 MacBook Pro models, Apple is still placing “aggressive” orders for its newly-announced notebook due to strong shipments.


A report from DigiTimes described Apple as “optimistic” about holiday quarter sales, and that the company expects those high levels to continue into 2017. Sources said that wasn’t always the case— initial orders for the new MacBook Pro weren’t as strong.

Apple was even said to have delayed orders for the laptops by a quarter due to low yield rates on some components. Specifically, hinges, battery and keyboard were also said to be problem parts.

New 13-inch and 15-inch models with Touch Bar and Touch ID have yet to ship to customers–although early preorders saw their credit cards charged yesterday.

The new MacBook Pros have a brighter display, larger trackpad, and due to incredibly fast storage, the brand-new laptops are going to be more responsive to commands. The Thunderbolt 3 inputs are a cause of concern for a many consumers, and the removal of the MagSafe charger also means that one will have to be careful about accidentally yanking the cable from the notebook.

To make things easier for users who are going to purchase dongles for expansion, Apple has dropped the prices of its accessories, but the offer is only going to last until the end of December 2016.

Will you be upgrading to a new MacBook Pro model? Tell us your thoughts in the comments.