Apple Issues Press Release About iPhone 5s and 5c September 20 Launch

In case you had forgotten that the recently introduced iPhone 5s and the colourful, lower-cost 5c will hit the stores on Friday, September 20, here is a reminder from Apple.

In a press release issued this morning, Apple highlights the 64-bit A7 chip, iSight camera with True Tone flash, and Touch ID. Regarding the iPhone 5c, the company says it is packed with “features people know and love, like the beautiful 4-inch display”. Apple has already launched the first iPhone 5c ad, which appeared online yesterday.

Apple today announced that iPhone 5s, the most forward-thinking smartphone in the world and iPhone 5c, the most colorful iPhone yet, will be available to customers on Friday, September 20 at 8:00 a.m. local time at Apple retail stores and at 12:01 a.m. PDT at the Apple Online Store. iPhone 5s and iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

iPhone 5s reservations have already begun in China, and every sign points to there being limited supply, as multiple stores have already sold out of the majority of all models within just a few hours of availability. Apple began accepting iPhone 5c preorders on September 13.

In fact, a Digitimes report reinforces the above statement about limited supply, citing low lens module yield for the iPhone 5s (and the iPhone 5c).

Preorders of the iPhone 5s will start at 12:01 a.m. PDT on September 20, while Apple Stores will open their doors at 8:00 a.m. local time to offer unlocked iPhone 5s units at launch.

Will you order your iPhone 5s online, or just walk into a store on September 20?