In a post that has since been removed, Apple showed up on list of exhibitors at the 2017 Mobile World Congress. This is certainly a strange tidbit, as Apple has been pretty nonexistent at such conferences since the company prefers to not maintain a public presence at big tech trade shows.
While the listing was still live on the Mobile World Congress website, it detailed space that Apple may (or may not) be renting out in the App Planet section and two corporate stands on the upper level, according to MacRumors. The company was removed from the website’s exhibit list shortly after the report surfaced.
The App Planet is being described as a unique area focusing on the latest technology from the fast-moving mobile application industry. Hence, the presence of the iPhone company could be related to promoting the App Store ecosystem or “Planet of the Apps,” Apple’s much-anticipated TV show.
Attending such a conference, Apple would be going back on its 2008 statement explaining why the company would not be returning to Macworld, or any other such trade show, in the future.
“Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers,” the company stated.
“The increasing popularity of Apples Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.”