Apple’s brand-new iPhone XS and XS Max aren’t selling quite as well as the Cupertino company had hoped.
Despite the massive hype of Apple‘s brand-new iPhone XS and iPhone XS Max, new data from Consumer Intelligence Research Partners (CIRP) sent to IIC shows that they are continuing to be outsold by last year’s iPhone 8 and iPhone 8 Plus.
According to the results, the iPhone XS and XS models each accounted for 8% of US iPhone sales for the entire quarter, while the iPhone X, available from the beginning of the quarter, accounted for 14% of sales. The iPhone 8 and 8 Plus came out on top, accounting for 16% and 17% of sales, respectively.
“The iPhone launch quarter is always tricky to understand, and this one is trickier than others” said Josh Lowitz, CIRP Partner and Co-Founder. “This year, Apple launched iPhone XS and XS Max, the two most-expensive models, at the end of the quarter.”
“Last year, Apple launched the more-expensive iPhone X in the following quarter,” continues Lowitz. “So, during the quarter ending September 29, 2018, Apple had an unprecedented ten models to track. The iPhone XS and XS Max performed similarly to the iPhone 8 and 8 Plus did in their similar launch quarter last year.”
It’s important to note that these results are based on CIRP’s survey of 500 US Apple customers that purchased an iPhone, iPad, Mac computer, or Apple Watch in the July-September 2018 period.