Apple Announces ‘Fitness+’ Workout Subscription Service for $12.99 in Canada [u]

Apple has just announced a brand new fitness service called Fitness+.

During today’s “Time Flies” event, Apple announced the new subscription service for virtual fitness classes — the first fitness service built for Apple Watch, the company says.

The new service uses popular workouts combined with Apple Music to help you stay in shape, and users can use video on their TV or iPhone to follow along with a workout, all whilst tracking metrics on an Apple Watch. Metrics such as heart rate can be shown on screen, as can your activity rings.

The most popular workouts will all be available in the new service, including Yoga, Cycling, Dance, treadmill running, strength, core, HIIT, rowing, and even mindful cool downs. You don’t need any equipment and new workouts are made available every week.

“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies. “With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”

The service puts the company in competition with other companies such as Peloton, many of which have rapidly grown in popularity as people have looked for ways to work out from home.

The new service costs $9.99 USD a month, or $79.99 a year, including family sharing. It will launch in five countries including Canada, the US, and the UK. You also get three months free when you buy a new Apple Watch.

Update: Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for $12.99 (CAD) per month or $99.99 (CAD).