It’s the eve of Apple’s March 25th special event, set to take place at the Steve Jobs Theater at Apple Park in Cupertino, California.
Apple will most likely focus on its rumoured video and news subscription service instead of hardware, as last week saw new iPads, iMacs and AirPods 2 with Wireless Charging Case released all via ‘quiet’ press releases.
Here’s what we can expect from Apple’s special event tomorrow, based on leaks from unnamed sources speaking to media outlets:
- Recode says Apple’s video plans will see it selling other TV services—with bundle plans—while taking a cut
- WSJ says Apple’s video service and news subscription will cost a reported $9.99 USD per month
- Eddy Cue says Apple not interested in live sports streaming
- Bloomberg reports Apple may debut a premium games subscription service, allowing access to paid titles for a fee; Cheddar reported this back in January
- Goldman Sachs joint credit card for Apple customers in the USA
Apple is said to be paying its news publishers based on user engagement and time spent reading articles, a model which encourages high-quality articles versus ‘clickbait’ headlines, ensuring subscribers get
While we have only heard about major U.S. cable networks and newspapers joining Apple’s subscription services, it remains to be seen how this will play out for Canadians.
With regional content rights in play, a Canadian version of Apple’s video subscription service—if even available—would probably include the likes of Bell Media’s Crave and other similar networks.
However, it remains to be seen whether these big Canadian telecom giants would want to play ball with Apple, and agree to let the iPhone maker take a cut of a bundled subscription service.
How to Watch Apple’s March 25 Special Event
You can watch Apple’s March special event by visiting the live stream here—it’s already ‘live’ and teasing what is inside the Steve Jobs Theater.
Apple’s special event kicks off at 10AM PDT/1PM EDT on March 25th.
Requirements to view the live stream according to Apple: Safari on iOS 10 or later; a Mac using Safari on macOS Sierra 10.12 or later; or a PC using Windows 10 and Microsoft Edge. For recent versions of Chrome or Firefox with MSE, H.264, and AAC, you may be able to view the stream as well.
If you want to view the March event on Apple TV, you’ll require an Apple TV 2 or newer. The Apple Events app has already been updated on all Apple TV 2 or newer models.
We’ll have complete coverage of Apple’s special event here, plus live updates from our Twitter account.