Samsung has decided to release its new Galaxy Note 4 smartphone ahead of schedule.
According to a report from The Korea Times, the company has decided to move the launch because of the success of Apple’s newly released iPhone 6 and 6 Plus. A representative from Samsung’s marketing team said:
“The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled.”
This week, Apple announced that it sold 10 million units of the iPhone 6 and 6 Plus during its opening weekend. The company has not released numbers for each individual model, however, they might break down the sales numbers during their earnings call in October. Apple CEO Tim Cook said:
“Sales for the iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier.”
Samsung has said that it will be focused on promoting its new 5.7-inch smartphone and an employee at the company says they are expecting to sell 15 million units of the device within the first month.
As a part of their marketing strategy, Samsung will probably release a video ad showing the Galaxy Note 4 against the iPhone 6 Plus.
Do you think Samsung’s move to release the Galaxy Note 4 earlier will benefit the company and will Samsung’s new device have any impact on Apple’s iPhone 6 and 6 Plus sales? Let us know in the comments below.