Former executive at Disney and streaming start-up Quibi Tim Connolly has just joined Apple’s TV division, The Telegraph is reporting. Connolly is known for engineering a deal with music streaming giant Spotify to sell with Hulu as a bundle, as well as the launch of Hulu’s live TV service.

He was one of the most senior executives at Quibi, the mobile-only streaming app led by Hollywood veteran Jeffrey Katzenberg and former HP and eBay boss Meg Whitman, running partnerships and advertising, but left before the service launched earlier this year.

While it is not yet officially confirmed what role Connolly will have at Apple, it is believed that he will prove vital in helping the iPhone maker bolster its Apple TV+ video streaming service by combining it with other services such as music and cloud storage.

Apple is also working on improving demand for other channels that it sells through its TV app.

Apple has recently started selling combined access to two channels i.e. CBS All Access and Showtime in the U.S., a step towards selling a wider bundle of TV channels.