Tim Cook Touts Apple’s Focus on Health and Privacy in New Essay

In a new essay published in the first edition of the Italian magazine Login from Corriere della Sera, Apple CEO Tim Cook talks about the tech giant’s corporate values and focus on health, innovation, and privacy (via 9to5Mac).

Cook says in the essay that some of the core values at Apple include “putting humanity at the center of everything we do” and “protecting our users’ fundamental right to privacy.”

As a part of Apple’s “commitment to humanity,” Cook highlights the company’s growing involvement in the healthcare industry:

Our commitment to humanity is also why Apple invests more than ever in health. Just recently, I received an email from a 29-year-old in Rome who told me he was being treated for a serious heart condition discovered only because his Apple Watch detected an irregular heartbeat and warned him. His story, as well as many others like it, reminds us of how great the impact of technology can be, even in saving lives, when, in designing it, we put people at the center.

Beyond the products it creates, Apple is committed to building an ecosystem of innovation where people have the ability to develop their biggest ideas to improve our lives.

Back in 2019, Cook said Apple’s “greatest contribution to mankind” will “be about health.” The Cupertino, California-based company has been making massive strides in the health and wellness space as of late, and it has become quite clear that this avenue is a major priority for the company.

The Apple Watch was primarily designed as a health and fitness product, and it has met that brief quite well over several years and iterations. At one point, Apple was even looking into opening its own primary care clinics.

Cook goes on to say in his essay that the current generation has a “once-in-a-lifetime opportunity to shape the future we want to live.”

The Apple CEO concludes:

As we move forward together, faced with so many challenges, it will be more important than ever to put humanity at the heart of the technology we create. If we do, the opportunities to inspire progress and improve people’s lives will be immense. At Apple, we will continue to be guided by our values ​​as we use technology to change the world for the better. I hope that innovators from all over Italy will want to join us in this challenge.

Tim Cook’s in-depth essay is available to read on the Login website and is also in the print edition of the magazine, available on newsstands now.