apple store

Apple is testing a new AI virtual shopping assistant inside the Apple Store app to help users with orders, product questions, and trade-ins.

Apple's new Live Notes system uses AI to record and transcribe Genius Bar sessions with customers.

Apple has officially added the iPhone 16e to its certified refurbished online store in Canada, offering buyers a chance to pick up the entry-level device from 2025 at a discounted price. The entry-level 128GB model is currently listed on the Apple. ca refurbished storefront for $629 CAD. This is a $270 savings compared to its...

Apple quietly hiked prices on a bunch of its hardware overnight, hitting MacBooks, iMacs, iPads, and even some smart home accessories in Canada. The price changes follow a warning from Apple CEO Tim Cook last week, who flagged serious supply constraints and rising production costs in an interview with the Wall Street Journal. "There's less...

Apple just gave us a massive preview of what is coming to its software platforms later this year, and it is all about making its devices more accessible using AI. These major updates dropped just weeks before Apple kicks off its annual Worldwide Developers Conference (WWDC) next month, giving us an early look at how...

Apple has quietly closed the door on its education discount honour system in Canada, the United States, and Chile. Going forward, students and staff will need to verify their academic status through UNiDAYS before they can access discounted pricing, according to a report by MacRumors. Previously, Apple only ran occasional audits on education purchases. Now,...

Apple has launched its 2026 Pride Collection, featuring a new Apple Watch Sport Loop, matching watch faces, and wallpapers for iPhone and iPad. The release is part of the company's annual initiative to support LGBTQ+ advocacy organisations globally. The new Pride Edition Sport Loop is made from nylon yarns in 11 different colours. The design...

Apple is facing heat for how it’s handling the closure of its Towson, Maryland, store. The International Association of Machinists and Aerospace Workers (IAM Union) has filed an unfair labour practice charge, claiming the company is punishing workers because they decided to unionize. The Towson location made history as the first unionized Apple retail store...

Apple is celebrating Earth Day with a new incentive for Canadian shoppers to clear out their junk drawers. Starting now, the tech giant is offering a 10% discount on a wide range of accessories and smaller devices when you bring in an old iPhone, iPad, Mac, or Apple Watch for recycling. This limited-time offer is...

Apple is closing its retail location in Towson, Maryland, which is the first of its stores in the United States to successfully unionize back in fall of 2024. The International Association of Machinists and Aerospace Workers (IAM), which represents the store’s employees, has expressed outrage over the move, calling it a deliberate attempt to undermine...

Apple began a month of global celebrations for its 50th anniversary on Friday, March 13 with a live concert at its Grand Central store in New York City. The event featured 17-time Grammy winner Alicia Keys, who performed a career-spanning set from the station’s famous indoor steps. Now, Keys has some history with Apple here....

Apple officially opened its expanded retail location on Sainte-Catherine Street West today, a move that significantly grows its footprint in Montreal. The new shop is more than double the size of the previous location and is the result of years of planning and construction to restore a historic site at the corner of Rue de...