Apple Announces April 10 Watch Shop Grand Openings

Just in case you had forgot about it, Apple published a reminder yesterday that April 10 is the day of the Apple Watch (Edition anyone?). The reminder came in the form of an announcement of the opening of three dedicated Apple Watch shops, in London, Paris, and Tokyo (via MacRumors). These stores-within-stores are located in high-end department stores: Selfridges in London, Galeries Lafayette in Paris, and Isetan in Tokyo.

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Don’t expect to get the usual “Apple support” in these three stores, though: They were set up just to expose Apple Watches and handle sales.

Apple’s highly anticipated wearable was first unveiled last September, but back then the team just teased a handful of features the Watch is capable of and launched WatchKit shortly afterwards, paving the way for the first apps designed specifically for the device.

Six months later in March 2015, Apple held another event, during which it demoed apps, highlighted a set of key selling points of the ?Watch, and put an end to rumours surrounding its pricing strategy.

The Apple Watch starts at $449 for the 38 mm Sport model and goes up to $22,000 for the top-of-the-line rose gold Edition model. You can blindly pre-order the device starting April 10, but if you want to test it first, you may want to visit an Apple Store starting that day.