Apple’s AI Features at WWDC Revealed, Says Report
Next month, Apple kicks off its annual developer conference, known as its Worldwide Developer Conference (WWDC), where it usually previews its latest software updates.
This year, Apple plans to focus heavily on AI-related features, in what appears to be an attempt to keep up with some of the impressive AI breakthroughs shared by OpenAI, Google and Microsoft.
Bloomberg’s Mark Gurman shared some of the expected features coming from Apple at WWDC. Check out a summary of what he was told can be expected next month from Apple:
- Project Greymatter: A suite of AI tools integrated into core apps such as Safari, Photos, and Notes.
- Enhanced Notifications: Operating system features for better notifications.
- On-Device vs. Cloud Processing: Less computing-intensive tasks will run on the device, while more demanding ones will use cloud processing.
- Voice memo transcription
- Photo retouching with AI
- Improved Spotlight searches
- Enhanced Safari web search
- Automatic email and text message reply suggestions
- Siri Upgrade: More natural interactions based on Apple’s large language models and an advanced version for the Apple Watch.
- Generative AI for Emojis: Custom emojis created on the fly based on user text, thanks to AI
- Revamped iPhone Home Screen: Users can change app icon colors and their placement.
- Smart Recaps: Summaries of missed notifications, messages, web pages, news articles, and more.
- Privacy Assurance: Continued commitment to privacy despite cloud processing for AI features.
- Partnership with OpenAI: Integration of OpenAI’s chatbot into iOS 18, with potential future agreements with Google.
For the first time, it seems Apple will let iPhone users customize the Homescreen and allow for new icon placements and icon colours. This has been available on Android for ages now.
It will be interesting to learn how Apple plans to integrate OpenAI’s ChatGPT into iOS 18. Apple is so worried about privacy that it surely will have to take steps to ensure information from Apple users can be opted out from being used to train OpenAI’s generative AI.
One thing is for sure, Apple has some work to do to convince everyone that it can still make some AI breakthroughs like other tech giants like Google, Microsoft and OpenAI. If Siri doesn’t have working AI superpowers in iOS 18, expect riots in the streets.
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Apple was blindsided with AI, and tried to catchup. They spent way too much time and money on building Apple cars.
Another way to look at it is that they waited to jump on the bandwagon and join the hype train.
At best, AI reminds me of the dotcom bubble of the late 90’s/early 2000s. It’s almost cult like at this point.
Or Apple wants to do what they usually do…let version one or two made by others to come out first, then figure out how to improve on it, but didn’t realize AI was such a big hit.
Could be. Feels more like when they moved to integrate social media into the OS. Thankfully they jumped off that hype train.