Just over a year after acquiring Freedom Mobile in April 2023, Quebecor announced today it has met all nine commitments made by its subsidiary Videotron to Innovation, Science, and Economic Development Canada (ISED). The company sent a progress report to ISED earlier this week on July 3 to detail its promises made.
Quebecor says it kept the same wireless prices for Freedom Mobile customers through a Mobility Price Freeze Guarantee. Freedom’s strategy to offer affordable packages led to a 26.6% drop in the Consumer Price Index for wireless services it said.
Services were extended to Manitoba and other regions through Mobile Virtual Network Operator (MVNO) agreements, and low-cost 5G plans were introduced, including a $19 plan for 1 GB, a $24 plan for 4 GB, a $29 plan for 3 GB, and a $39 plan for 20 GB of data in Canada with unlimited talk and text.
Freedom launched its first-ever Canada-wide mobile plan with U.S. roaming, offering 40 GB for $50 per month. In July 2023, it introduced the most affordable 4G and 5G nationwide plans in Canada, with 4G plans starting at $19 per month and 5G plans at $45 per month for 30 GB, $50 per month for 40 GB, and $65 per month for 50 GB, including Canada, U.S., and Mexico data. This June it says its $34/50GB Canada-US plan was “one of the most affordable plans in the country.”
The company says it also preserved jobs and invested in technology, ensuring its 4G network now reaches 24 million Canadians and its 5G network reaches 13 million. Through Videotron, Fizz, and Freedom, all companies now serve nearly 32 million Canadians, covering almost 80% of the population.
Quebecor’s $299 million investment in acquiring 305 blocks of spectrum in the 3800 MHz band further solidifies its commitment to enhancing user experience across Canada. The company confirmed to iPhone in Canada this week 3500 MHz 5G sites are already live in the GTA and Vancouver.
“Quebecor intends to build on these achievements and continue working with regulatory and government authorities to further strengthen competition for the benefit of all Canadian consumers,” said the company in a statement to iPhone in Canada.
The nine commitments outlined by Quebecor in its report to ISED can be seen below:
Freedom Mobile’s aggressive $29/20GB and $34/50GB Canada-US plans have only been matched by Telus-owned Public Mobile. No other ‘Big 3’ brands have yet to match these Canada-US plans.
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"Freedom Mobile’s aggressive $29/20GB and $34/50GB Canada-US plans have only been matched by Telus-owned Public Mobile. No other ‘Big 3’ brands have yet to match these Canada-US plans."
Which begs the question… where's the 26.6% drop in wireless prices if only the sub-brands offered deals?
It must be awesome to "self-report" on achieving goals. I should try that with my management 🤣
Unless you are a business then why would you pay for the premium brands. Public works great and they have the same Telus coverage
That was not my point..was it.
Only the flanker brands dropped prices, the Big 3 themselves don’t even concider Freedom Mobile a threat as Freedom still has really bad service is certain cities. For example, Metro Vancouver/Lower Mainland still gets dropped reception in certain areas and building with concrete walls. So Rogers, Telus and Bell don’t really need to compete with Freedom in that regard no matter how better the plan pricing for Freedom is compared to the Big 3.
My experience in metro Vancouver suggests that your complaint is wrong. My service is better than Telus and Rogers . Haven't tried Bell .
The day Rogers, Bell & Telus will drop their prices to match freedom, they have to get rid off these flanker brands. And they cannot let go all these Tier 2 & Tier 3 flanker brands because that is the way to pay minimal taxes to the govt. For example money must be revolving from Telus to Public, Koodo to Telus, Public to Telus international, etc. Workers may get less salaries under Koodo, more perks under Telus. It's all about taxation, valuation, EBITDA, etc. Sun will slowly set for Big 3. Just wait couple more years.