Rogers-Owned Chatr Gets New Branding “Now, You Make the Call”

Rogers prepaid brand, chatr, has announced a new look and brand tagline, which its says aims to “put customers first and set itself apart in the competitive prepaid market.” The changes come ahead of chatr’s upcoming 10th anniversary.

Chatr debuts a new tagline that says “now, you make the call.” According to the company, this tagline “sets the tone for what is to come as chatr focuses on delivering increased flexibility, affordability, predictability, and new ways to give customers more control of the products and services that keep them connected.”

Back in June, chatr launched two Mastercard credit cards, while in April, the company announced it would be moving its nationwide customers on 3G plans to its LTE network.

Last August, chatr rival Public Mobile (owned by Telus), launched its own rebrand, with a tagline “we’re for you”.