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App Store Sees Record-Breaking Spending Worldwide During Holiday Season

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Apple has announced that App Store customers worldwide set new spending records over the holidays.

That’s according to a new press release from the Cupertino company, which claims that the App Store saw $1.22 billion USD between Christmas Eve and New Year’s Eve. New Year’s Day 2019 alone saw App Store spending reach $322 million, setting a new single-day record for the app platform.

“The App Store had a record-breaking holiday week and New Year’s Day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million.”

“Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang,” Schiller continued.



Apple’s Services revenue also reached an all-time record over the holiday quarter, explains the report, driven primarily by the App Store’s growth, along with other services like Apple Music, Cloud Services, Apple Pay, and the App Store’s search ad business.

Unsurprisingly, games and self-care apps were the two most popular categories for app downloads and subscriptions over the holidays. Multiplayer juggernauts like Fortnite and Playerunknown’s Battlegrounds (PUBG) were the most popular games over the holidays, along with other games like Brawl Stars and Asphalt 9. 1Password, Sweat, and Luminosity were the front-runners in self-care app categories like Productivity, Health & Fitness, and Education.

In other news, Apple’s share price fell by over 9 percent on Thursday after it cut its revenue forecasts for the first time in 16 years, blaming poor iPhone sales in China.

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