Apple’s latest mobile operating system, iOS 11, has been a massive success, surpassing the previous operating system, iOS 10.3, in less than a month.
According to a new report from web analytics company Statcounter, iOS 11 reached 42% of all iOS versions in October, compared to 35.5 % for iOS 10.3.
“Even by Apple’s high standards of migrating users, the rapid take up of iOS 11 has been impressive,” commented Aodhan Cullen, Statcounter‘s CEO.
Cullen added that iOS 11’s rapid rise has significant implications for digital advertisers, saying that iOS 11’s Intelligent Tracking Prevention feature makes it much harder for advertisers and publishers to track users online.
Introduced on June 5, 2017 at the Worldwide Developers Conference, iOS 11 is the next-generation version of iOS. As Apple CEO Tim Cook said on stage at WWDC, the update takes the best and most advanced operating system and turns it up to 11.
iOS 11, released on September 19, introduces major design changes, new app features, and a complete interface overhaul for the iPad.