Back in September it was announced Apple’s Jony Ive had teamed up with designer Marc Newson and Bono to raise funds to fight AIDS/HIV in Africa via their (RED) charity auction at Sotheby’s, which took place tonight in New York City. With 44 items in the auction, the final total for funds raised was $12,883,000 USD.
Unique one-of-a-kind items created included this red Mac Pro, a customized Range Rover, original aluminum desk, and a custom-designed Leica M camera which took almost 561 models before it was finalized.
A pair of solid rose gold Apple EarPods were listed at a price of $20,000—$25,000 and ended up selling for $461,000 (no big deal).
The gorgeous red Mac Pro? That sold for $977,000.
The Ive and Newson designed ‘The (RED) Desk’ sold for $1,685,000.
The Range Rover sold for $461,000 and the unique Leica M camera pictured below? It went for $1,805,000, generating the second highest amount at the auction, behind the Steinway & Sons Parlor Grand Model A Piano which finished at a staggering $1,925,000.
If you haven’t seen it yet, the video below shares details about the auction with Bono, Ive and Newson explaining what went into designing these rare items:
You can check out the full list of 44 items and their final prices here. If you could bid and win any item from the charity auction—what would you pick?