Apple today announced it will donate $1 USD to the National Park Foundation for every purchase made with Apple Pay at any Apple Store, on Apple.com, or through the Apple Store app in the United States from July 1 through July 15.
“Proceeds will support the National Park Foundation’s mission to help protect and preserve national parks through conservation projects and other initiatives, as well as inspire the next generation of park enthusiasts with enriching youth programming,” reads a press release from the Cupertino company.
“America’s national parks are an inspiration to us at Apple, and we know they are as important to many of our customers as they are to us,” said Apple’s CEO Tim Cook.
“Our goal is to leave the world better than we found it, so this July we’re making it easier for anyone to help preserve the beauty of our natural, cultural and historical treasures,” he continued.
Apple is also running a limited Apple Watch event on July 15th. Users located anywhere in the world who complete a walk, run, or wheelchair workout of 3.5 miles (5.6km) that day will receive an exclusive workout award and national park-themed Messages sticker pack.
The reason for the seemingly arbitrary 3.5-mile requirement is that it’s the same distance as a famous hike between Old Faithful and Mallard Lake in Yellowstone National Park.
Those who don’t use Apple Pay and don’t have an Apple Watch can instead check the App Store during this period for a collection of national park-focused apps that will be featured on the front page.